Objectives
The sectors that interest me more specifically are:
Marketing / Advertising
General Management
Sales / Purchasing
I am eager for achieving ambitious goals in a fast-moving consumer oriented business, and I will rely on my demonstrated ability to organise and
manage, my creativity and conscientious mind to that end.
Education
Lille Graduate School of Management (ESC Lille)
September 2000 - June 2004
Three-year business management degree with a specialization in Marketing including:
-Sandwich year 2002-2003: 3 work placements over 14 months
-MOVE Certificate (Mail Order Valley Europe): optional business development program focused on solving the issues faced by a mail-order company
recruited by the student (Diouda)
Area of specialisation: Marketing
Classes Préparatoires Economiques et Commerciales (IPECOM)
September 1998 - May 2000
Two-year intensive preparation programme for business school competitive entrance examinations
Area of specialisation: Mathematics
Jean-Baptiste de la Salle High school
September 1995 - June 1998
Baccalaureate degree in Science
Area of specialisation: Mathematics
Experience
Operations Manager
EDITEC UK Ltd. - Operator of gaming licenses in emerging markets
Mission: To implement and manage greenfield projects in Africa with duties involving development and implementation of marketing and sales strategies, product development, sales analysis and forecasting, budgeting, research, administering the contracting and relationships with suppliers and partners, recruiting & supervising a staff of managers, technical and clerical employees, POS layout and merchandising, operational marketing and communications.
Means: Tanzania: launch budget of USD 4 millions
DR Congo (Kinshasa): launch budget of USD 2 millions
Appraisal: - in Tanzania: Implementation of a 350 point-of-sale network, Management of an entity of 20+ employees…
- in DR Congo: Pre-launch phase shortened to 2 months, implementation of a network of 100+ trained retailers and 5 operating gaming centres.
Management of the local entity (100+ employees + 4 expatriates).
Export Area Manager MENA (Middle-East & North Africa)
BONGRAIN EXPORT OVERSEAS – Export entity of the Bongrain Group Fresh food products
Mission: To select and manage local partners (importers and distributors) in 12 markets. To recommend and lead the Sales and
Marketing policy in each country. To propose quantitative objectives (sales and margin) and to elaborate action plans in order to reach them.
To recommend and control budgets. To manage of pricing on each market.
Appraisal: Opening of two new markets (Algeria and Tunisia). Launch of a mass market range on two test markets
Sales & Marketing Manager
CANALSAT HORIZONS - Satellite TV Service for the African market
Mission: To ensure steady growth of the business and to take part in the development of the local partner (7 stores nationwide and 20 business partners). In charge of local brand strategy implementation (CRM events, communication, PR). Involved in the regional commercial strategy. Management of the sales and telemarketing teams (21 persons). Implemented new management procedures. Key account management.
Means: Sales network: 7 stores and 20 sub-retailers nationwide
Sales team of 21
Telemarketing team of 2
Appraisal: Growth of KPIs: number of subscribers increased by 11%, 12 points rise of the subscription renewal rate.
Development consultancy within the "Move" (Mail-Order Valley Europe) program.
DIOUDA – Ethnic cosmetics mail order business
Mission: To produce strategic and operational recommendations related to business plan, direct marketing, viral-marketing...
Appraisal: Reactivation and recruitment of new customers, implementation of a scoring system (RFM), target sampling by geomarketing for direct marketing campaigns.
Assistant Category Manager/Product Manager
ARGEDIS (TOTAL gas stations’ shops) – Sales and Marketing Department
Mission: To take part in the management of an own-brand (Pause Village) food product range and in Category Management
through analysis and recommendations. Responsible for promotional operations in a network of 140 motorway gas stations.
Appraisal: Optimisation of the product portfolio, new-product tests and launches, efficient sales incentives
Junior Account Manager
B&C Communication - Advertising & Marketing Agency _ Douala (Cameroon)
Mission: To produce communication campaigns (including TV commercials, outdoor posters, radio ads…) and to organize international events for the Cocoa Producers’ Alliance and the Ministry for Higher Education of Cameroon.
Appraisal: Acquisition of a major budget (457 K€) after a call for tender, event renewed, international broadcast of a locally produced cosmetic TV ad (Bébé Hygiène) for Sipca.
Category Planning Assistant
CLOVER-DANONE - Commercial Department _ Johannesburg (RSA)
Mission: To perform store profiles, perform product ranging, build and implement planograms them across the country in major bulk and retail stores (Pick’nPay, Checkers, Shoprite, Metro, Makro).
Means: Teams of mechandisers, planogram-making software (pro/space)
Appraisal: 58 stores profiled, 23 in-store implementations of milk, yoghurt, juice, and cheese categories
Business Development Assistant
Proximity BBDO - Marketing Agency
Mission: To take part in business development (canvassing, competitions, awards, internal and external communication)
Languages
-
French
Speaking competence: Native speaker , Written competence: Native speaker -
English
Speaking competence: Fluent , Written competence: Fluent -
Spanish
Speaking competence: Fluent , Written competence: Intermediate -
German
Speaking competence: School level , Written competence: School level
Computing skills
Software
All major Operating Systems since 1995MS Office pack
Various infography packages (Adobe Illustrator and Photoshop, Quark X-press, Macromedia MX suite...), planogram construction softwares
Various
Travelling
40 countries visited, among which 7 during extended stays (USA, South Africa, Cameroon, Spain, Sénégal, Tanzania, DR Congo)
One year altogether in the USA (12 states)
Organisation of an overland journey accross West Africa in 2007: 6-month trip accross 11 countries (France, Andorra, Spain, Morocco, Western
Sahara, Mauritania, Senegal, Mali, Burkina Faso, Ghana, Togo)
Base Ball
Played for 12 years in local teams (Louviers and Rouen) up to French 2nd league
Martial Arts
Practice of Judo (9 years), Karate (2 years), and Krav Maga (2 years)
Visual arts
B&W Photography
Computer assisted graphics
Cinema
Social networks